don’t judge a bike by its bar tape

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February Freeze: Between the Trainer and the Cold | It's Just A Vlog 014

Mid-February in New England pretty much sucks. The roads are frozen, the trainer is relentless, and motivation wavers—but the miles still have to get done. In this vlog, I mix things up with something I never do: a running workout. Is it a step in a new direction, or just a desperate attempt to stay sane in the winter grind?

Meanwhile, cycling doesn't stop—whether it’s grinding indoors on the trainer or braving the cold for some hard outdoor efforts. The Winter Bike League also makes an appearance over at NBX, as we try to keep the local cycling community motivated when the weather does everything it can to keep us inside.

If you’re into endurance cycling, winter training, and the camaraderie of riding through the toughest months, this one’s for you.

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Snack or Whack: Breakfast on the Bike Edition #ijah

900 calories burned, two hours left to ride, and I reached for this crumb-covered wildcard at the country store—was it fuel or a mid-ride flop? #SnackOrWhack #HostessDonettes #CyclingSnacks #CrumbLife #ItsJustAHill”

Have you listened to the latest episode of the IJAH Pod? Episode 064 of the It’s Just A Hill Podcast features a conversation with Jason Shuford from NBX! 🌟 We chat about his journey in the cycling world, his role at NBX, and everything in between. This reel is just a sneak peek—watch the full episode on YouTube or listen wherever you get your podcasts. 🎧 Don’t forget to like, subscribe, and leave a comment on YouTube. Your support helps keep the wheels spinning! 🖤 #ItsJustAHill #CyclingPodcast #NBX #rideforthefunofit

Snack or Whack: Absurd Snacks Nut-Free Snack Mix, Maple Cinnamon edition. This gluten-free mix brings sweet and savory flavors, minus the nuts! A snack from a great brand by great people—let’s see if it’s a hit. #SnackOrWhack #IJAH

“I think I know it all, but I don’t.” #IJAH

🎙️ New It’s Just A Hill Podcast Episode! 🚴 In this episode, Jon sits down with Ben Stone from @nbx_bikes to talk about the ins and outs of the bike shop world, sharing stories from behind the counter, bike maintenance tips, and thoughts on community-building through cycling. Catch these clips for a sneak peek, then head over to YouTube to watch the full episode. Be sure to like, comment, and subscribe to stay in the loop on all our latest releases. 📲 🔗 Link in bio! #ItsJustAHill #CyclingPodcast #NBXBikes #BikeShopLife #SupportLocal #IJAH #RideForTheFunOfIt #NBX

Last Saturday’s Bikes and Beers ride was a blast! Started off a bit chilly, but the energy and enthusiasm kept us all warm. Huge thanks to Cal for hosting and leading us on some incredible back roads. Great spirit and even better company. Here’s to more rides like these! #itsjustahill #ijah #nbx #rideforthefunofit

Snack or Whack: GoGel by Bare Performance Nutrition, Mango flavor. Trying out this fuel, courtesy of @bcaut_. Does it tick the right boxes for taste, texture, and that energy boost? Thanks, Brian—appreciate the hookup! #itsjustahill #ijah

Snack or Whack: Halloween Candy Edition! 🎃 Taste-testing the treats I handed out to trick-or-treaters: candy corn, Kit Kats, and Butterfingers. Sure, some people dress up one day a year, but I cosplay as a pro cyclist almost every day. Which of these makes the cut for mid-ride fuel? 🍬🚴‍♂️ #itsjustahill #ijah #nbxbikes #rideforthefunofit

Snack or Whack? 🎃🚴‍♂️ This time, I’m taste-testing homemade pumpkin corn muffins, baked with love by the one and only @dddluanylecojjj. What makes a homemade snack so good on the bike? Is it the fresh ingredients, the perfect balance of sweet and savory, or maybe just that extra sprinkle of love? #ijah #snackorwhack

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